Her work extends beyond television: Alicia styles celebrities for major commercial campaigns and advertisements, partnering with brands such as Walmart, Pantene, Telus, Cover Girl, Shopper Drug Mart and John Frieda, bringing polished, camera-ready looks to national audiences.

Recently, Alicia expanded into scripted television as the Costume Designer for W Network’s The Love Club Season 2: Harper and Nila’s movies, and HULU’s Got To Get Out, styling both the competitors and host Simu Liu.

A self-taught industry expert, Alicia brings couture-level precision to every production—whether that means altering a gown 10 minutes before a shoot or building a custom outfit from scratch to achieve the perfect look. She even created a custom dress entirely from scratch for celebrity photographer and friend Katherine Holland, worn at the wedding of Roz Weston and Kitty Holland—a celebration that was featured in HELLO! Canada Magazine.

Beyond her creative work, Alicia supports the Canadian Fashion Industry and leads with mentorship and purpose. As a department head, she has guided internship programs and emerging stylists and designers, and is dedicated to professional growth as a member of the Ontario College of Teachers, holding both a Master of Teaching and a Bachelor of Education.